ZANOTTA UNVEILS NEW FLAGSHIP STORE IN PARIS ON BOULEVARD ST. GERMAIN

On the occasion of its seventieth anniversary, Zanotta is proud to announce the opening of its new store in the heart of the Saint-Germain-des-Prés district of Paris. Inside the new store, a partnership between Zanotta and the French retailer Silvera, the latest collections presented during Milan Design Week will be on display together with the Italian brand’s iconic re-editions.

The Zanotta flagship store in Paris on Boulevard St. Germain
The Zanotta flagship store in Paris on Boulevard St. Germain

Nova Milanese, 30 May 2024 - Zanotta, the iconic Italian furniture brand renowned for its timeless designs and innovative craftsmanship, is delighted to announce the grand opening of its new flagship store in Paris, located on Boulevard St. Germain. 

The exciting expansion marks a significant milestone for Zanotta as the brand celebrates its 70th anniversary this year. Situated in the heart of Paris’s vibrant design district, the new Zanotta store spans across two floors, offering a total of 180 square meters of retail space. Designed to provide an immersive and inspiring shopping experience, each floor is divided into two large areas, showcasing Zanotta’s latest collections and iconic pieces.

Drawing inspiration from Zanotta’s acclaimed showcase at Milan Design Week, held in April earlier this year, the store will feature the newest creations from international designers such as Muller Van Severen, Philippe Malouin, Zaven, and Calvi Brambilla presented alongside a selection of the brand’s iconic pieces including the innovative Sacco chair, the Mezzadro stool and the Sciangai coatrack, to name a few. 

‘With the opening of our new store in Paris, we are thrilled to bring Zanotta’s heritage of design excellence and craftsmanship to the heart of one of the world’s most iconic cities,’ says Luca Fuso, CEO of Zanotta. ‘This store represents not only a celebration of our 70-year journey but also a commitment to inspiring and enriching the lives of design enthusiasts in Paris and beyond’. 

For the new store on Boulevard St.Germain, Zanotta is proud to collaborate with Silvera, a leading name in contemporary furniture and design, to enhance the brand’s presence in the French capital. Featuring two prominent windows at ground level, the store invites visitors to explore its captivating interior and discover the timeless elegance of Zanotta’s designs. 


NOTES TO THE EDITORS 

Zanotta Paris Store
242 bis Bd Saint-Germain
75007 Paris, France ​ 

ABOUT SILVERA

Since it was founded in 1990, Silvera has never stopped moving the boundaries and cultivating its idea of design. A true leader of conviction, Silvera is a European benchmark in the field of space planning and distribution of finely sourced designer furniture for both private and business customers. 

To date, Silvera has 17 showrooms (in Paris, Lyon, Marseille, London and Bordeaux), a logistics centre of over 6,000 m2, over 500 French and international brands, exclusive collaborations with the biggest names in world design and the most promising talents of their generation, as well as an online sales website offering a selection of over 10,000 design pieces for the home and professional spaces (available for purchase, sale or second-hand). Above all, Silvera is inspiring responsible and committed to CSR. 

A company that is consciously aware of environmental challenges, and a driving force behind proposals to make a positive impact on the future. 

A company, a brand, that has been defending the same idea for over 30 years: that design should be about living well, not just living beautifully. 

silvera.fr 

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Giorgia Baruffaldi Preis

Account Director, Camron Global

Valentina Giani

Head of Camron Milan, Camron Global

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About Zanotta

Zanotta is driven by passion, supported by a pioneering approach, and inspired by radical design ideas. Since 1954, Zanotta has shaped the landscape of Italian design with its innovation and creativity. Starting in the bespoke upholstered sector, it quickly evolved into the design of furniture, collaborating with great masters of Italian design such as Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, among others. Zanotta revolutionised the concept of furniture, creating iconic and innovative pieces that challenge traditional conventions. The company stands out for its ability to anticipate trends and transform the ordinary into the extraordinary, encouraging designers to break patterns and preconceived notions. Zanotta has been awarded prestigious accolades in the field of design, including the Compasso d'Oro, and its collection is exhibited in some of the most important museums around the world, from the MoMA in New York to the Centre Pompidou in Paris. Every Zanotta product is entirely made in Italy, reflecting attention to aesthetics, originality, and functionality. In 2023, Zanotta was acquired by Cassina, marking a new chapter in its history and becoming part of the Haworth Lifestyle division.

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