ZA:ZA MAX: THE MODULAR EVOLUTION OF AN AWARD-WINNING ICON

Za:Za Max sofa by Zaven for Zanotta

Nova Milanese, October 2025 - Designed by Zaven for Zanotta, Za:Za Max represents the evolution of Za:Za, the sofa awarded the Compasso d’Oro 2024, inheriting its legacy while extending the design research towards new dimensions of comfort, modularity, and innovation.

The load-bearing structure is crafted in painted steel – available in talc, hemp, orange, amaranth, meadow green, espresso, and black – and is complemented by rigid anthracite polyester straps that support the cushions, ensuring both durability and comfort.

Za:Za Max sofa by Zaven for Zanotta. Images by Luca Caizzi

The upholstery of Za:Za Max, the result of careful material and performance research, provides a calibrated balance between support and softness thanks to its dual-density composition: polyurethane in the lower or rear section of the cushion, and regenerated and regenerable polyester microbeads in the upper or front section. Both the microbeads and the inner lining are sourced from a recycled PET supply chain derived from recovered bottles.

Each upholstered element – seat, backrest, and armrests – is housed in separate pockets and assembled without adhesives, ensuring material separability and facilitating end-of-life recovery. Each element is attached to the frame via snap fasteners, while the fully removable fabric upholstery is offered in a wide colour range, enabling customisation and seamless integration into both domestic and contract interiors.

Za:Za Max sofa and coordinated pouf by Zaven for Zanotta

This year, during Milan Design Week, Zanotta presented in addition two new poufs (95×75×44 cm and 95×95×44 cm), complementing the existing double-seat pouf in the catalogue (150×75×44 cm). These additions enhance the system’s compositional possibilities while maintaining the sofa’s constructional and aesthetic characteristics.

Thanks to its deep seating and generous proportions, Za:Za Max invites relaxation and accommodates multiple configurations through the modularity of its elements. Its soft, enveloping forms define a contemporary language capable of integrating effortlessly into a variety of interior settings.

Za:Za Max establishes itself as a versatile and innovative seating system, combining advanced design research with compositional freedom in a recognisable, timeless aesthetic.


ABOUT ZANOTTA
Zanotta is driven by passion, supported by a pioneering approach, and inspired by radical design ideas. Since 1954, Zanotta has shaped the landscape of Italian design with its innovation and creativity. Starting in the bespoke upholstered sector, it quickly evolved into the design of furniture, collaborating with great masters of Italian design such as Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, among others. Zanotta revolutionised the concept of furniture, creating iconic and innovative pieces that challenge traditional conventions. The company stands out for its ability to anticipate trends and transform the ordinary into the extraordinary, encouraging designers to break patterns and preconceived notions. Zanotta has been awarded prestigious accolades in the field of design, including the Compasso d'Oro, and its collection is exhibited in some of the most important museums around the world, from the MoMA in New York to the Centre Pompidou in Paris. Every Zanotta product is entirely made in Italy, reflecting attention to aesthetics, originality, and functionality. In 2023, Zanotta was acquired by Cassina, marking a new chapter in its history and becoming part of the Haworth Lifestyle division.
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Giorgia Baruffaldi Preis

Account Director, Camron Global

Valentina Giani

Head of Camron Milan, Camron Global

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About Zanotta

Zanotta is driven by passion, supported by a pioneering approach, and inspired by radical design ideas. Since 1954, Zanotta has shaped the landscape of Italian design with its innovation and creativity. Starting in the bespoke upholstered sector, it quickly evolved into the design of furniture, collaborating with great masters of Italian design such as Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, among others. Zanotta revolutionised the concept of furniture, creating iconic and innovative pieces that challenge traditional conventions. The company stands out for its ability to anticipate trends and transform the ordinary into the extraordinary, encouraging designers to break patterns and preconceived notions. Zanotta has been awarded prestigious accolades in the field of design, including the Compasso d'Oro, and its collection is exhibited in some of the most important museums around the world, from the MoMA in New York to the Centre Pompidou in Paris. Every Zanotta product is entirely made in Italy, reflecting attention to aesthetics, originality, and functionality. In 2023, Zanotta was acquired by Cassina, marking a new chapter in its history and becoming part of the Haworth Lifestyle division.

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