ZANOTTA PRESENTS BINATA BY BROGLIATO TRAVERSO
October 6, 2026
Born from the first collaboration between Brogliato Traverso and Zanotta, Binata is a chair defined by a geometric language inspired by the architectural theme of paired columns. Its two parallel legs support the backrest, conceived as a horizontal band, giving the project a distinctly architectural and almost constructive character, from which the name is also derived.
The frame is made of solid oak, or mocha-varnished ash, or open-pore lacquered ash in amaranth and black. The seat and backrest are made of ash-veneered plywood in the same colours as the frame. The chair is also available with a padded seat in expanded polyurethane and fixed fabric or leather upholstery.
“Binata is a chair with a strong identity, characterised by clear, distinct geometric elements that give it character. A project born from the desire not to formally belong to a specific moment in history, and at the same time from the search for a compositional balance that makes it suitable for both residential and Ho.Re.Ca. settings. In short, an object with a versatile soul that fits well with our design approach.” Alberto Brogliato and Federico Traverso, Brogliato Traverso
Binata slots effortlessly into the Zanotta catalogue as a chair equally at home in residential and contract settings, reaffirming versatility as a hallmark of the brand.
ZANOTTA
Zanotta is designed by passion - bolstered by a pioneering approach and inspired by radical design ideas. Internationally recognised as one of the most iconic Italian design brands in the world, Zanotta has always been a catalyst for ideas, people, creativity and research. Zanotta is a company with a strong design vision, future-oriented and with a strong attention to culture and a pinch of irony. Originally specialised in tailored upholstery, over the years, Zanotta has opened up to the realisation of design objects for the home. The numerous products in the collection, realised by the great masters and contemporary designers -including Achille Castiglioni, Gae Aulenti, Marco Zanuso, Ettore Sottsass, Alfredo Häberli, Ross Lovegrove, Ora Ïto, Philippe Nigro, Philippe Malouin, Muller Van Severen, Calvi Brambilla, Zaven among others - are timeless icons exhibited in the most important museums in the world and recognised by several international awards, such as 5 Compasso d'oro Awards. Founded by Aurelio Zanotta in 1954, the brand has stood out as a promoter of the democratic language and "extra-ordinary everyday life", a pioneer of innovative and sometimes disruptive projects. Zanotta’s production is entirely made in Italy, mainly in the workshop of Nova Milanese, and is in constant development of material quality and sustainable processes. The headquarters also hosts Zanotta: Lab, an exhibition and experiential hub designed to share skills, values, behaviours and strategies. In addition to the collection, Zanotta Edizioni is a limited selection of handmade collectible works, which combine design with applied art. Since the 1960s, Zanotta has conquered the international scene with emblematic and timeless objects, innovative in terms of aesthetic and functional research, as well as in the attention to the values of quality and Italian know-how. 2023 marked a new chapter in the history of Zanotta with the acquisition of the brand by Cassina, followed by the opening of a new flagship store in Milan in 2024, launched on the occasion of the company's 70th Anniversary.
zanotta.com
BROGLIATO TRAVERSO
After graduating in Architecture from Venice University, Italy and various experiences – from learning how to blow glass in Murano to working with traditional ceramics in Japan – Alberto Brogliato and Federico Traverso founded Brogliato Traverso design studio in 2014. Their approach to design is called ‘NO TIME, NO SPACE’ and refers to their will to make objects with a timeless design that fits any context. Brogliato Traverso's work by subtracting, creating a detailed sign, but almost invisible. With these finely hinted forms, their creations establish deep, intimate empathy with the users and their surroundings. They have been working with Zanotta since 2026.
brogliatotraverso.com
FOR MEDIA ENQUIRIES PLEASE CONTACT: zanotta@camronglobal.com